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| The boys of Uncalled For |
Digital Drama Queen (Part II): How Uncalled For Hijacked My Inbox
by Liesl Barrell
In this instalment we’ll be looking at email marketing strategies, with a few insights to get you thinking outside the junk mail box. If you like what you read and want to hear about more strategies for artists, you’re in luck because I’ll be a panelist at QDF’s Marketing & Social Media Workshop on February 21. It’s gonna be the best thing since sliced internetz, so hope to see you there!
I’ll tell you a little secret: I hate emails. I’ll tell you a little secret: As a marketer, I love emails. As a user, I hate them.
Marketer love:
Email is still one of the most cost-effective methods to spread the word, despite social media titans proclaiming its death or the blogosphere constantly feeling for its pulse. When effectively deployed and paired with good, timely, useful content it can be an amazing tool to build awareness and keep people in the loop.
User hate:
I feel the same way you probably feel about bulk emails: I’m bombarded with constant, bite-sized information, and here come these cumbersome, awkward chunks of dull, stock-photo-ridden meh-inducing content. Often pointlessly seasonal (It’s Valentine’s Day so buy socks!) and needlessly long-winded, I confess to having no fewer than 12,353 unread emails in my primary account inbox. That’s a whole heckuva lot of ignored emails!
