Sarah Mahoney (Artistic director, C'est La Vie)
C’est La Vie: Dynamic New Theatre On the Go
This project is all about using social media to make those stories more accessible, opening up the theatre to busy people on the go.
by Ryan Thom
Public Relations and Outreach Coordinator, C’est La Vie Theatre
Fellow theatre people, lend us your ears – there’s an audio-theatre revolution on the rise, and it’s heading our way. C’est La Vie is an exciting theatre group based in Montreal that is harnessing the vast potential of social technology’s ever-expanding horizon to bring emerging artists to new audiences. C’est La Vie’s first and current project is a series of podcast plays: audio recordings of rarely-performed Canadian works from the festival circuit that will be distributed for free online. Interested listeners need only a computer or iPod to tune in – and they can do so from any location in the world. The project, which will be promoted on such popular social networking platforms as Facebook and Twitter, also aims to open up a dialogue between listeners, writers, and performers through blogging and web commenting. C’est La Vie Theatre, which will debut its first completed podcast on April 12th, has already attracted a number of playwrights and actors, and is actively seeking scripts for future recordings.
