Feature: Digital Drama Queen, Part IV

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Tool Time - Using Flavours.me For Online Promotion

by Liesl Barrell

Hot off the success of my Montreal Girl Geek talk, where about 50 of us gathered at Twist Image to drink beer and build websites, this month I thought it was about time I profile one of my favourite tools of the interwebs, flavours.me.

IN A NUTSHELL

Flavours.me (née flavors, but I forgive them so you should, too) is a sleek and simple aggregator that pulls in feeds from over 30 online services (Facebook, Twitter, YouTube, LinkedIn, Etsy and many more...) You can play for free and link up to four services to your profile, or for less than two movie tickets ($20/year) you can subscribe to the full version for additional features and to use your own domain. 

Why do I like it? Because it’s easy, flexible and requires very little commitment: the cornerstones of internet goodness. Just how flexible? Read on for some ideas on using flavours.me to promote yourself, a show or your company.

The Sunday Feature, April 3, 2010

André Belanger

Digital Drama Queen III: 

TNM & Phéromone Tweet in Character

by Liesl Barrell

With CharPo already on a second TweeAtre instalment, I figured this would be the perfect time to cover a social media campaign involving Twitter that took the theatre world by storm. 

For Théâtre du Nouveau Monde’s 2010 production of Le Bourgeois gentilhomme  they enlisted Phéromone to helm the company’s first forays into tweeting, and together they produced the innovative interactive marketing strategy that won the agency a Bee’s Award and an Infopresse nod, to boot.

SOCIAL CLIMBING

To get some industry insight into the campaign, I spoke with André Bélanger, VP at Phéromone, who remembers the snowballing momentum of the effort as a thrilling experience for his team. Spanning just four weeks, he laughs, “the campaign was too short!”